Search Engine Optimization (SEO) is how you will get the majority of your traffic to your website. Yes word of mouth and social media will help, but you should become a SEO expert to really help your website receive more and more traffic. SEO is the method of strategizing to increase the number of visitors to your site by increasing your rating in the search engines. As you know, if you’ve ever made any type of internet search before, which I’m assuming you have, because you got to this page somehow… you and your business have far better chances of being viewed the closer to the top of search results it appears. Here are ways to pop up closer to the top of list.
- Create a user friendly site
The longer you can keep visitors on your site, the more likely they are to come back. Not only that, but it will boost you closer to the top of the rankings in the search engines.
- Figure out what people are searching
Search engines display results based on most relevant items first. So become relevant to your target market. Study what your viewers want and deliver that to them.
- Use proper and relevant keywords
Just as it is important to know WHAT your market wants and/or needs. Part of delivering to them is letting them know where you are by creating the proper keywords. If this all sounds foreign to you, try a 1 Month Free Trial to Local Seo Tools
- Allow comments and reviews on your site
If people care enough about your content to talk about it, search engines will see it, as will other viewers. Just be cautious and monitor the comments regularly.
- Label all pictures accurately
With proper labels, you are more likely to show up in a Google Image search, because without them, google can’t see what your image really is.
- Create quality content
Quality wins over quantity any day, even here. You might think you will earn more traffic over by writing hundreds or thousands of small, quick tips, but insightful, helpful articles will help you win in the long run.